Summary
This position is part of the War Media Agency. The incumbent will be responsible for providing a broad range of high-quality social media products and services to inform, educate, and entertain Department of War audiences around the world. The team manages all DoW-level social media accounts and serves as an incubator for new communication tools and technology.
Duties
As a Public Affairs Specialist (Social Media) at the GS-1035-13 some of your typical work assignments may include: Serves as a senior public affairs specialist and principal authority on social media strategies, working directly with the Office of the Secretary of War (Public Affairs) to develop and implement digital communication plans and campaigns that inform internal and external audiences about DoW missions, policies, programs, and activities. Plans and coordinates the dissemination of information through official social media channels, including Facebook, X, YouTube, and Instagram. Develops editorial calendars and creates, assigns, curates, edits, and publishes written and multimedia content to maintain and expand the Department's social media presence. Coordinates with OSW, Joint Staff, Combatant Commands, Military Services, and other public affairs stakeholders to develop consistent themes and messages supporting leadership priorities. Integrates social media tactics into comprehensive communication programs, including radio, television, and print, and exercises diplomacy to coordinate news and information coverage. Researches audience preferences, segmentation, and public sentiment; captures and analyzes social media metrics to assess communication effectiveness. Prepares progress reports and advises management on changes to messaging, emphasis, and coverage, including expanding or discontinuing efforts to achieve communication objectives. Evaluates emerging trends, technologies, and outreach practices to identify communication opportunities and implement new tools supporting DoW public affairs objectives. Addresses barriers to adoption and shares lessons learned, analytics, and best practices across departmental components, Military Services, and other government agencies.
Education
Substitution of education may not be used in lieu of specialized experience for this grade level.
How you will be evaluated
Once the application process is complete, your resume and supporting documentation will be used to determine whether you meet the job qualifications listed on this announcement. If you are minimally qualified for this job, your resume and supporting documentation will be compared to your responses on the Occupational Questionnaire. If you rate yourself higher than is supported by your application materials, your responses may be adjusted and/or you may be excluded from consideration for this job. If you are found to be among the top candidates, you will be referred to the selecting official for employment consideration. Your qualifications will be evaluated on the following competencies (knowledge, skills, abilities and other characteristics): Competencies: Digital Collaboration Social Media Program Management Interagency Career Transition Assistance Program (ICTAP):This program applies to employees who have been involuntarily separated from a Federal service position within the competitive service or Federal service employees whose positions have been deemed surplus or no longer needed. To receive selection priority for this position, you must: 1) meet ICTAP eligibility criteria AND 2) be rated well-qualified for the position AND 3) submit the appropriate documentation to support your ICTAP eligibility. Well-qualified means you possess the type and quality of experience that exceeds the position's minimum qualifications. Priority Placement Program (PPP) DoD Retained Grade Preference (RGP): To receive this preference, you must choose to apply using the (RGP) eligibility. If you are claiming RGP and are determined to be Well Qualified for the position, you will be referred to the hiring manager as a priority applicant. Priority Placement Program, DoD Military Reserve (MR) and National Guard (NG) Technician Eligible (PPP DoD MRNG):In order to receive this preference, you must choose the (PPP DoD MRNG) eligibility, and fill out and submit the Military Reserve and National Guard Technician PPP Self-Certification Checklist and copies of the appropriate documentation. Priority Placement Program, DoD Military Spouse Preference (MSP) (PPP MSP): In order to receive this preference, you must choose to apply using the(MSP) (PPP MSP) eligibility. If you are claiming MSP (PPP MSP) and are determined to be Well Qualified (score of 85 or above) for the position, you will be referred to the hiring manager as a priority applicant.